When you're in a career search, there's so much to prepare for....your mindset, job applications, resumes, social media, interviews and networking. The list goes on.
A critical component within all of them is communicating clear, repeatable value so that people will remember and talk about your expertise and what you want to be known for. That's good positioning for attracting
opportunities.
The question isn't how many contacts you have — but what comes to mind when your name is mentioned.
When you're known for something specific — a problem you solve or results you consistently deliver, that's when you begin attracting
introductions and referrals.
ARE YOU SOLD ON YOURSELF?
In order to make your value known, you've got to be your best fan---for real! If not, the truth will show. This is what happened in a viral video ad featuring McDonald's CEO.
When I stumbled upon this ARTICLE I saw it as a lesson on how authentic career communication impacts the perception of your
value---including the impact of your value in networking conversations and interviews.
Therefore, in order to effectively
communicate the value of what you do and the impact you make, it has to be seen and felt.
After viewing the ad in
the article below, are you sold?
The McDonald’s CEO Can't Seem to
Stomach His Own Burger
"Chris Kempczinski meant to celebrate the new flagship Big Arch, but became a case study in what happens when leaders stop using what they
sell.
"This video attempted to show consumers that the CEO is a big fan of the Big Arch burger, but his enthusiasm came
off as inauthentic, and the internet noticed.
From the way he described the burger, how he held it and even the way
he took the bite, the video felt forced. It seemed as though he was not only trying to convince consumers but also himself that it was a really good..."
