Hello !

We're so busy building new connections, looking for something specific, but don't allocate time and effort to maintain and deepen relationships!

Today, developing relationships is the best way to get introductions to hidden opportunities (the ones that are not advertised and therefore, there's less competition).  

Staying in touch with connections can become a positive habit for both parties, but it can also be a forgotten one.  

That's why you need a plan that you can stick to.  

I've put together template messages that will inspire you to reach out and stay in touch with your current network.  I would encourage you to set a weekly goal for reconnecting. 

Penny

Keeping Your Relationship Relevant...

We're all guilty of it. We connect, we network, we collect contacts... and then forget to stay in touch with intention.  There are many reasons:

• No Plan
• It's been awhile and you feel uneasy
• You don't know what to say
• You forget

We focus so intensely on building NEW connections that we forget to also  nurture the gold mine we already have.

On top of that, 80% of job opportunities are never advertised. They're filled through introductions, referrals, internal recommendations, and conversations with people who already know and trust you.

Your existing network is your competitive advantage – if you actually engage with it.

4 Strategic Ways to Stay Connected 

Going Beyond the Generic "How are you?" message

1. Sharing Information

Reach out with information that you know will resonate with them, such as an article, something you saw in the news, or a relatable work experience. 

You're adding value first, showing you remember past conversations, and are  creating a compelling reason to meet. 📊

2. The Skill Exchange ⚡

You are working on a project and can offer some of your findings to your connection that may be in a similar role with another company.  Suggest a mutually beneficial collaboration to encourage a call.

3. The Strategic Introduction 🤝

Introductions are where "everyone wins".  You are the valuable connector that gets your connections together.

4. The Future-Focused Check-in 🎯  

It's time to share some updates since time has gone by and circumstances have changed. Your outreach will show genuine interest and create space for both parties to share wins and challenges.

THE KEY? Make every interaction mutually beneficial and action-oriented.  Ask for what you need and offer to reciprocate.

1. Instead of a "catch up" – create value by researching your connection and what they are doing at the company. 
2. Don't just reach out when you need help– keep the communication going and it will pay off.
3. Strategize the outcome by communicating how you can both benefit and identify specific actions.