I've known something that's critical about career competition for years: the fiercest competitors aren't just playing the game—they're redefining it with a personal career catalyst: Their Value.
Shift the Balance of Power Through Value
In every competitive situation, there's a balance of power. Fierce competitors evaluate it and deliberately reframe it, before they enter the competition.
When you walk into an interview or negotiation assuming you're the one being evaluated, you've already conceded power. The reframe is that you are equally evaluating and determining if the company is worthy of your contributions.
Your Value Comes First
Here's what separates being a fierce competitor from the timid candidate: They position their value before being asked.
Do you take a position on how you add value?
Do you build relationships when you don't need anything?
Are you having the type of conversations that position your expertise?
Is your value known and repeatable by people that know you?
Do you make your contributions visible and keep track by writing them down so you have stories and proof of what you
do?
Position Yourself as the Gold Standard
Rather than fitting into the mold—showcase a clear vision of the value you create that makes you unforgettable.
Fierce competitors acknowledge this reality of positioning their value and do something about it.
You know that you'll be asked questions about how you make an impact, so if you want to be the top competitor and obvious choice, then prepare your statements and recall the outcomes that tell your story.
This is not easy but I guarantee this work will make a positive difference in the number of opportunities you have and your confidence will zoom.
You'll see real changes happening for you and get excited about what you're creating for yourself. Start with this free tool and I invite you to reach out to me.
"Penny's framework of "owning your value" was very helpful for me. While I understand and have applied the concepts of marketing and brand building at work, I was not great at applying them to myself. She helped me
recognize my unique abilities and how to leverage them. This boosted my confidence tremendously, allowing me to present myself more effectively in networking situations." Jesse C., Global SAAS Leader
Show up fiercely. Work with me individually or give a
