Communicating your expertise to the right prospective companies will garnish demand and more opportunities for you in todays market.
A connection in an executive role asked me how he can be "laser focused" on a few companies to secure his next position. This is how I responded to what it will take and the chances are
high that it will pay off:
1. Research Like an Insider: Uncover What the
Company Actually Needs
Objective: Identify the gaps, challenges, and goals the company is dealing with—beyond the job description. In fact, getting to the hiring
manager before there is a job description is when your chances are higher and competition is minimal.
How a high-value exec does this:
Look for prospective company signals: Study investor reports, challenges, quotes from leadership interviews,
press releases, analyst briefings, posts and the company page. Look for leadership and market strategy shifts, acquisitions, product launches, or low performance areas.
Spot patterns in job descriptions: Are they hiring multiple roles in one division, emphasizing transformation, turnaround, or scaling?
Get Context from People You Know: Colleagues, board members, partners, and trusted
insiders can provide context on culture, leadership dynamics, and where things are stuck.
2. Define Your Value Proposition for Transforming Their Challenges:
Objective: Position your experience and achievements directly against the company’s challenges and goals.
How a high-value exec does
this:
Communicate clear value proposition: Prepare a one-liner that connects what you consistently deliver to what this company urgently needs.
Back it with proof: Prepare 2–3 quantifiable stories about your measured impact that aligns with their challenge.
3. Convince Executives How You Deliver Results—Before the Interview
Objective:Be a "shoe-in", eliminate competition and create demand for your specialty to show them how you deliver exactly what they need.
How a high-value exec does this:
Communicate your insight of their challenge to get a conversation with the CEO: Write a brief note that relates their priorities to your expertise that gets the results they are seeking.
Ask insightful questions that show your knowledge about their challenges.
Your
expertise suggests how you can help them through a partnership or an inside offer.
Being an in-demand high-value executive in a career search requires that you
position your unique value clearly and confidently so that:
Decision-makers in the companies you pursue see you as the catalyst
for the results they want.
You'll stand out to be the only candidate that offers the transformative results.
Position Yourself by Promoting Your Expertise
Your High-Value Positioning Creates Demand
Present
yourself as the obvious, safe choice when you clearly present your unique value through your results. You'll get more referrals and introductions.
Position yourself so that you're in demand through our Executive Value Positioning Program.
Turn your connections into advocates that introduce you to their executive
network.
Transform a clear message about your value and impact into a demand to have you on board through our 'Executive Value Positioning' formula.
Open conversations with executives in a way that gets them excited to introduce you to job opportunities.
Let's discover the outcomes you're seeking as you pursue your next growth role:
