Hello !

You've been in your company for awhile and have the title and position to be recognized as a leader driving growth for the company.

When you're searching to make a career change, your high value will define your leadership and clarify your message to your network and the company executives you have yet to meet.  

Being an in-demand high-value executive in a career search requires that you position your unique value clearly and confidently so that decision-makers in the companies you pursue see you as the catalyst for the results they want. 

You'll stand out to be the only candidate that offers the transformative results.  

Communicate Your Unique Value to Spark 

Interest in Your Network 

1. Lead With Transformational Impact:

(Not Just Tasks and Responsibilities)

How to do it:
Communicate the results of the relatable transformations you’ve led that caused revenue growth, market expansion and cultural or operational shifts.  You can express the value measurement of those transformations in a qualitative or quantitative format.

Why it works:
C-suite leaders hire for outcomes. When you show how you’ve solved high-stakes problems and moved the needle, they immediately connect your past success to their current pain points.  Having a few stories to tell if asked would be part of your preparation.

Example:
“Led a $20M revenue program that positioned our legacy portfolio into a SaaS model, by transforming our marketing strategy and sales training focused on product ROI."

2. Position Yourself as a Strategic Growth Asset: 

(vs. a Job Seeker)

How to do it:
Communicate your "secret sauce“, such as: "Here’s how I help organizations unlock innovative growth opportunities."  You'll have a story or 2 in your pocket that can help the CEO you're speaking with visualize your impact and how you think.

Why it works:
Companies are looking to solve problems and drive growth results. When you position yourself as a visionary leader and one that knows how to implement the vision, they'll want to talk with you.  You have a unique value and that creates demand to have you on the leadership team. 

Example:
“From conversations in the industry, it’s clear many investment-backed firms are struggling to scale sustainably post-acquisition. I’ve led three post-M&A integrations and built infrastructure that allowed 2x growth without doubling headcount.”

3. Your Network Knows How to Share Your Value Story: 

How to do it:
The professionals in your network are your best advocates .  Be clear with memorable results from your leadership---your “headline,” the types of problems you solve, and a few signature achievements. The more clear you are, then they will introduce and refer you as a the person that can solve the "X" problem!

Why it works:
In order for your connections to help, they need to know what you do best and can repeat that expertise to their network to open doors on your behalf.

Example:
"The programs I lead have had 3x the expected revenue results.  We've scaled quickly because of how I leverage people, technology and systems that give customers what they expect.  That's why I'm known for being a growth architect!"